Advertisement industry has become an entertainment in itself. One liners are the all time favorites, but talking about the tv commercials, they have become intelligent. In say ten years, the quality, the thoughts and the impact of these commercials has noticeably improved.
Who can forget the superb advertisements promoting Idea telecom? Or the new ‘Jago Re’ campaign by Tata tea? Or the beautiful Nescafe ads? They really convey the idea, the pulse, the drive.
But, I have some questions.
Why are the women in these commercials always talking about some detergents/ toilet cleaners/ free offers/ face creams/ sanitary napkins? Do women in real life do that? Do they really dance on the roof because the detergent works better? Or is doing all this the sole aim of their existence?
Why are the Doctors shown wearing a lab coat even in some departmental stores? Why do they carry their sthethoscopes everywhere they go? Why do they analyze floor cleaners/ disinfectants? Don’t they have some real work?
Why are the advertisements promoting chocolate coated corn flakes/ candy bars/ health drinks instead of the healthier products like milk/ eggs/ home made food? Why is there a big substitution in the diet right from infancy? Were things we ate/ drank in our childhood not good enough? How can today’s moms tolerate their children not finishing their breakfast? Is it not pampering?
How can somebody reduce the content of Sodium from common salt? is it not like making water less wet? or trees less woody?
Why do 50 % of the kids in commercials have spectacles? Is the problem of vision that bad here?
How can twenty different chain stores claim to charge the lowest price? Or is there a new definition for the word?
And lastly,
How can one be smart enough to understand the ‘intelligent’ ads, and at the same time, stupid enough to ignore such questions?
